2010 Cadillac SRX

Cadillac unveiled the next-generation 2010 Cadillac SRX mid-sized luxury crossover, featuring a completely new design and more-efficient, high-technology engine choices at the 2009 North American International Auto Show.
"The all-new SRX is a fresh and compelling crossover aimed squarely at the priorities of luxury buyers," said Mark McNabb, North America vice president, Cadillac/Premium Channel. "With new technologies for increased efficiency and safety, the redesigned 2010 SRX Crossover focuses on both the emotional and pragmatic sides of the luxury consumer."

The 2010 Cadillac SRX is designed for efficient performance, including the choice of two high-tech six-cylinder engines that are new to Cadillac. A new, 3.0L direct injected and E85 capable V6 engine is standard and a new, 2.8L turbocharged V6 is optional. Both engines employ technology that helps produce strong performance that is typical of larger-displacement engines. Direct injection enables a 25-percent reduction in hydrocarbon emissions. Fuel economy in the mid-20s on the highway is expected, but testing isn't yet complete.
Performance and safety are enhanced by an available all-wheel-drive (AWD) system that is designed to optimize vehicle handling and stability in all driving conditions. The AWD system includes an advanced electronic limited-slip differential (eLSD) that distributes torque as needed from side-to-side along the rear axle, in addition from the front to rear axle. The pre-emptive, active-on-demand system provides an extra measure of capability in wet or icy conditions.
The 2010 SRX rides on a wide track that was designed to deliver a nimble, responsive driving experience. It seats five, with generous occupant and cargo room, and can tow up to 3,500 pounds (1,587 kg).

Distinctive design and craftsmanship
"Cadillac is known for bold design. The 2010 SRX Crossover builds on that reputation," said Clay Dean, Cadillac global design director. "As with the 2008 CTS, we advanced our Art and Science design to create a crossover for style-conscious customers. The exterior features a dramatic diving gesture on the body side to impart the feeling of movement, even at rest."
A multi-piece shield grille and Cadillac's iconic vertical headlamps - with light pipe technology and available adaptive forward lighting - are the face of the Cadillac SRX. They blend into a tightly wrapped, sweeping body that tapers downward at the rear, giving the vehicle a sporty profile, Dean said.

The Cadillac SRX features a wide stance, minimal overhang and wheels pushed to corners. Eighteen-inch wheels are standard and 20-inch wheels are offered. A bold accent line dives across the body side and culminates at a chrome front fender vent that incorporates a side marker lamp. An integrated spoiler on the rearward edge of the roof extends the sleek lines and improves aerodynamics.
"Inside the new SRX, technical precision blends with old-world craftsmanship," Dean said. "Hand-cut-and-sewn coverings on the instrument panel and ambient lighting details convey a finely tailored cabin."
An integrated center stack houses controls for climate and audio systems, while the navigation system rises from the center of the instrument panel. A signature example of the SRX's attention to detail is the Cadillac script logos in the front door sill plates that illuminate when the doors are opened.

Advanced technology and entertainment systems
The 2010 Cadillac SRX features numerous advanced electronic features. Highlights include a "pop-up" navigation screen featuring 3D imaging; adaptive forward lighting that swivels the headlamps in synch with vehicle steering; power liftgate with adjustable height setting; integrated hard disc drive for audio storage and a dual-screen system for rear entertainment.
Bluetooth compatibility is standard, as is OnStar's turn-by-turn navigation service for buyers who do not select the car's navigation system option.

Efficient performance
The Cadillac SRX is powered by a new, fuel-efficient direct injected 3.0L V6 that delivers an estimated 260 horsepower (193 kW) and is paired with a six-speed automatic transmission. Direct injection results in more power, better fuel economy and lower emissions, all will a smaller-displacement package. As a result, the new V6 engine is expected to raise the SRX's standard power rating by 5 horsepower, while achieving an estimated 10-q5-percent fuel economy improvement.
The 3.0L direct injection V6 is a smaller-displacement version of the 3.6L, direct injection engine featured in the Cadillac CTS sport sedan and named one of the world's 10 Best Engines for 2009 by Ward's Automotive. Along with direct injection technology, the 3.0-liter engine employs variable valve timing to optimize power and fuel efficiency and reduce emissions.
The Hydra-Matic 6T70 six-speed automatic transmission helps save fuel by lowering the engine's revolutions per minute at constant highway speeds, while a manual shift lever control enables greater driver interaction when desired. The new Cadillac SRX includes a driver-selectable "eco mode" that alters transmission shift points to maximize fuel economy.

"The 2010 SRX will deliver excellent, balanced driving dynamics in all types of weather," said Bob Reuter, global vehicle chief engineer. "The all-wheel-drive system with electronic limited slip effectively transfers torque not only from front to rear, but also along the rear axle. This system sets a new benchmark for all all-wheel-drive systems, giving the driver control and confidence on any road surface."
Traction control is taken a step further on AWD models with the rear eLSD. In icy or wet conditions, the system can transfer up to 100 percent of torque to the wheel that has more grip. The eLSD also gives the driver enhanced control when cornering hard or completing a high-speed maneuver, such as a lane change, by momentarily applying more or less torque to either of the wheels to help the rear of the vehicle more closely follow the direction of the front wheels.
The suspension includes a real-time damping system in conjunction with AWD that adjusts shock damping rates in response to road conditions for smooth ride quality.

Enhanced safety
Cadillac SRX's safety features are designed to protect occupants before, during and after a crash. A strong body structure and chassis that absorbs crash energy is complemented by the use of martensitic steel in the fully enclosed rocker sections. Martensitic steel is one of the strongest available and its use in the rockers helps protect against intrusion during a side-impact crash, while also maintaining the structure during front and rear crashes.
Additional safety features include standard head curtain side airbags, standard front seat-mounted pelvic/thorax side airbags, front safety belts with dual pretensioners and load limiters, rollover mitigation sensors, a pedal release system, trailer stability assist and OnStar.
The Cadillac SRX was also designed to meet European pedestrian protection standards; and the front bumper is positioned for greater compatibility with car bumpers.

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2010 Cadillac Urban Luxury Concept

Cadillac introduced the Urban Luxury Concept, a design study exploring a new type of vehicle that offers a luxury experience in a diminutive size. The Cadillac Urban Luxury Concept complements its compact dimensions with the design, features and technology for which Cadillac is known.
"The Cadillac Urban Luxury Concept celebrates its scale with intelligent, innovative content that makes it unique regardless of its size," said Clay Dean, Director of GM North American Advanced Design and Cadillac Brand Champion. "It has a small exterior footprint, but is roomy inside."
Conceived and designed in the Los Angeles area, where tight, confined parking areas for apartments, office buildings and even suburban homes are part of everyday driving, the concept weaves Cadillac's iconic design elements into a form that eschews conventional vehicle design to answer the needs of those metropolitan motorists.

Comparable in size to popular city cars found in Paris, Shanghai and London, the Urban Luxury Concept demonstrates a departure from conventional vehicle design. It seats four, with easy access to all seats available via a pair of scissor-type doors that extend outward and rotate forward when opened. The design fosters a roomy passenger area, which is trimmed in exquisite materials and features next-generation interactive technology. Touch-pad screens and projected readouts take the place of most traditional gauges and serve as the audio and climate system controls - a design feature that helps open up the interior for greater passenger space.

"While small in size, this concept is an exploration of what Cadillac could be in the future, as the brand continues to focus on redefining industry standards for advanced vehicle design and integrated technology," said Don Butler, vice president for Cadillac marketing.
Engineers have developed a concept hybrid propulsion system for the Cadillac Urban Luxury Concept that includes a turbocharged 1.0L three-cylinder engine employing electric assist technology, engine start-stop function, brake energy regeneration and a dry dual-clutch transmission. Based on extensive prototype and production experience, a combination of these technologies could offer projected fuel economy of 56 mpg in the city and 65 mpg on the highway, in a vehicle of the size and configuration of the Urban Luxury Concept.

A new scale of Art & Science
As a strong example of form following function, the unconventional body style maximizes passenger space and makes a technology statement. At the push of a button, the large, scissor-type doors push away from the body and rotate in a seamless, elegant motion. A large aperture allows for effortless entry and exit- particularly in tight city parking spaces.
"This is a new vision in vehicle design that was created to answer the needs of city dwellers," said Frank Saucedo, lead designer. "The door design is purposeful and technologically advanced, which is the essence of how we're taking Cadillac into the future."

The Cadillac Urban Luxury Concept's design is marked by a sharp profile, supported by forward-sweeping body lines that combine to suggest motion even when the vehicle is stationary. The 19-inch wheels are pushed to the edges of the body - a design that creates almost no overhangs, leaving more space inside. In fact, the car's wheelbase is 97.1 inches (2,467 mm), but the overall length is only 151 inches (3,835 mm). The interior room is bolstered by a wide, 68.1-inch (1,730 mm) stance and 56.9-inch (1,446 mm) height.
"It may not look like Cadillacs on the road today, but it shares the comfortable and high-tech elements that owners have come to associate with larger, traditional luxury sedans," said Saucedo. "As more customers demand premium features even in smaller vehicles, a vehicle like the Urban Luxury Concept could be a solution."

Technologically advanced interior
A large windshield and twin skylights create an open, airy feeling and enhance the perception of spaciousness inside with seating for four. A minimalist approach blends with refined materials, colors and lighting. These elements combine to create a passenger space that conveys the new perception of luxury: small, exquisitely detailed and fitted with the latest in digital technology. The front row passenger seat slides and reclines to offer a relaxing seating position. When folded flat, the seat's rear panel offers modern parents a conveniently integrated Orbit Baby SmartHub™ docking station within reach.
"There is no minimum size for a Cadillac driving experience. The Cadillac Urban Luxury Concept's interior reflects the 'smaller is better' aesthetic that permeates the world of technology," said Saucedo. "And while this design philosophy reflects what's going on in the world around us, it also has a more practical use when it comes to the Urban Luxury Concept: It creates more interior space."

The conventional "center stack" of controls is replaced by a divided interface that creates more space at the forward section of the interior. A pair of projected readouts flanks a large, prominent analog speedometer reminiscent of a high-end time piece, assisted by a high-definition head-up display. Capacitive multi-touch switches throughout the interior ensure seamless and intuitive electronic control.
The technology behind the unique touch pad controls is ergonomically tucked around the steering wheel to deliver real-time feedback for an efficient commute. The right-hand touch pad is hidden until deployed or detached by the passenger, who can interact online without compromising the driver's control. Via the on-board network, a passenger can request destination directions or audio playlists be integrated in the driver controls. Also woven into the system is OnStar with advanced voice recognition interaction, which allows the driver to do more without taking his or her eyes off the road or hands off the steering wheel.

Befitting its role as a Cadillac, the Urban Luxury Concept's interior materials convey luxury through quality and advanced technology. Blue and grey leather dominates the interior space and is contrasted by fabric selected for its high-tech look and feel, and usually found in couture fashion. It is used on the seats, as well as parts of the instrument panel and door panels.
The interior is finished with carbon-color wood inlays, brushed aluminum accents and ceramic materials. Ambient lighting conveys an upscale aura that is complemented by the ultra-modern Tanzanite glow of the touch-screen displays.

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2010 Cadillac XTS Platinum Concept

Cadillac unveiled the Cadillac XTS Platinum Concept at the 2010 North American International Auto Show, suggesting a new paradigm for the luxury sedan of the future. The concept showcases Cadillac's emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.
The Cadillac XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car's entertainment, navigation and information systems.
"The Cadillac XTS Platinum concept is the next expression of Cadillac's Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner," said Bryan Nesbitt, Cadillac general manager. "We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury."

The Cadillac XTS Platinum Concept uses Cadillac's 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid system. The plug-in technology enables the battery to fully charge from a standard electrical outlet, enabling pure electric propulsion in many driving situations, especially urban commutes in which fuel efficiency may double that of a conventional hybrid.
Traditional luxury sedans were defined by elegant interiors and Cadillac XTS Platinum Concept propels that formula into the future. It delivers new approaches to luxury within a design that combines fine craftsmanship with customer-driven innovation. Like the current Platinum Edition products, such as Escalade Platinum and the STS and DTS Platinum sedans, the interior is based on hand cut-and-sewn materials. The Cadillac XTS Platinum Concept injects more contemporary forms and themes into the interior design, including the use of Organic Light-Emitting Diode (O-LED) displays in place of traditional gauges and screens.

The concept previews a new integration philosophy guiding the development of future models with respect to in-car electronics. The intent is to progress Cadillac's intuitive in-car electronics systems, typified by the deployable touch-screen navigation system that has been highly acclaimed in the brand's CTS and SRX product lines. The Cadillac XTS Platinum Concept previews this strategy via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel. They call it a "dead front" design, because the panels appear black until the car is turned on and the screens illuminate. The instrument panel itself reflects the Cadillac XTS Platinum's other focus - uncompromising luxury and attention to detail on the interior.
"The Platinum distinction in Cadillac means the fullest extent of luxury and technology and we've tried to reach even further with this concept," said Clay Dean, Cadillac design director. "Just as the technology pushes the boundaries of what a Cadillac can offer, so do the details that make the Cadillac XTS Platinum Concept an uncompromising experience."

The interior takes inspiration from nature, specifically the intricate layers of petals that combine to form an orchid. Cadillac designers translated that into a layered and detailed interior. Light cream is the cabin's primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior's roof. The console is made of a richly finished wood and houses lighting features.
Premium leather seats include a new style of automotive suede, with a laser-etched pattern. The patterned material adorns the center sections of the seats and accents the door trim. Thoughtfully detailed stitching is used throughout the interior, including the seats, instrument panel and door panels. Passengers in the spacious rear compartment of the Cadillac XTS Platinum Concept also have access to the car's connectivity feature, along with a range of infotainment choices.
"We never lost sight of the fact that a large luxury sedan needs to be spacious and accommodating," said Dean. "Passengers will find generous headroom, legroom and knee space, along with the technology elements that make the drive more productive."

A new proportion
The Cadillac XTS Platinum Concept has a distinctive proportion that transcends the traditional aesthetic of luxury sedans and carries the brand's Art and Science design in a more progressive manner. The unique proportion supports the "inside out" design priority, while creating a sleek profile that complements the car's advanced technology elements and necessary aerodynamics.
"The Cadillac XTS Platinum Concept design artfully conveys its focus on functionality through technology," said Dean. "It is the antithesis of the conventional three-box sedan, suggesting the active evolution of Cadillac's design language."
A sweeping profile culminates in a short, high deck lid that meets the Cadillac XTS Platinum Concept's aerodynamic needs - including a rear spoiler mounted on the deck lid, incorporating the center high-mounted stop lamp. A high, sloping beltline gestures the vehicle forward, suggesting motion, while the fenders flare outward wrapping tightly around 20-inch wheels and tires. The wheel-to-body proportion was carefully tailored to visually communicate the car's all-wheel-drive chassis.

Like the interior, the exterior elements are precisely tailored and elegantly detailed. Brushed billet aluminum trim is used selectively and the 20-inch, 11-spoke wheels feature a brushed aluminum face accented with bright inserts within the spokes. The wheels are wrapped with special Bridgestone tires that were created specifically for the Cadillac XTS Platinum Concept.
Signature elements essential to Cadillac's Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac's Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.

Purposeful and efficient performance
The Cadillac XTS Platinum concept's plug-in hybrid electric propulsion system (PHEV) builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The plug-in capability boosts the car's electric-only driving capability, offering additional battery energy capacity and enabling it to recharge from a standard external electrical outlet. The key benefit of external plug-in recharging is that in many situations - such as overnight parking - the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid. In some conditions, such as urban commutes, drivers can experience efficiency that doubles that of conventional hybrids.

At higher speeds or when conditions demand it, such as brisk acceleration, a combination of engine power and electric power or engine power only, propels the vehicle. The combination of the Direct Injection V-6 engine and the PHEV system featuring fully electric variable drive provides a spirited driving experience. The system provides an estimated 350 horsepower (260 kW) and 295 lb.-ft. of torque (400 Nm).
Magnetic Ride Control (MRC) enables the Cadillac XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in "regular" driving conditions. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

MRC uses electronic sensors at all four wheels to literally "read the road" every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions.
An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details.
"The Cadillac XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car," said Nesbitt. "It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly."

CADILLAC XTS PLATINUM CONCEPT SPECIFICATIONS

• Vehicle type: luxury sedan concept
• Wheelbase: 111.7" / 2837 mm
• Length: 203.5" / 5170 mm
• Width: 74.8" / 1900 mm
• Height: 59.1" / 1500 mm
• Track:
  • front: 62.6" / 1589 mm
  • rear: 62.8" / 1594 mm
• Powertrain: plug-in hybrid system with 3.6L Direct Injection gas engine (with variable valve timing); lithium ion battery
• Suspension: four-wheel independent with Magnetic Ride Control.
• Brakes: four-wheel disc with electric park brake system
• Wheels: 20"
• Estimated power: 350 hp (260 kW) / 295 lb.-ft. (400 Nm)

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